How Quill Works


How Quill Works - Analyze

Identifies What Matters 

Whether describing your top sales performers or evaluating your portfolio against a benchmark, Quill identifies the facts that are foundational to your narrative. Since not every result from this data is interesting or important, Quill uses your business rules to identify thresholds, drivers, trends and relationships to determine what really matters to your business. Quill also ensures that incoming data makes logical sense so it can catch possible data holes and errors before allowing them to creep into a story.    



What is Quill - Reason

Generates the Narrative 

By applying these metrics to the results of its data analysis, Quill chooses exactly what should be surfaced as part of the narrative, and what should be disregarded. Quill leverages natural language generation techniques to produce content which meets your communication goals, business rules and overarching stylistic preferences (e.g. tone, formatting). Finally, Quill automatically applies language to the most relevant information to assemble a narrative that is indistinguishable from a human-written one.



What is Quill - Generate

Informs Your Audiences 

Quill allows you to increase the value of your data by fulfilling the tailored information requirements of all audiences. It is flexible to meet your needs, regardless of the type and size of audience to which you are delivering information. Whether you are communicating to regulatory bodies, employees, business partners or consumers, Quill delivers 1:1 personalized communications in a consistent, brand-aware voice at a scale only possible with technology.  


Getting Started is Easy

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Working with Narrative ScienceEasy to Integrate: On-demand and scheduled API and SFTP options are available for integration with your existing systems and applications

Working with Narrative ScienceMultiple Formats: Narratives can be delivered in a variety of formats depending on your preference, including Word, PDF, XML, JSON and HTML

Working with Narrative ScienceYou're In Control: Every implementation of Quill includes access to our story review application that allows you to validate your content is ready to go

Working with Narrative ScienceFlexible Deployment Models: We offer a variety of hosting models to meet your data privacy and security needs 

Working with Narrative ScienceCloud Scalability: Our cloud-based infrastructure allows us to scale to virtually any size data set and processing speed

Working with Narrative ScienceService and Support: We have experienced account management and client service teams to help you every step of the way 

Quill Utilizes Narrative Analytics


Quill utilizes Narrative Analytics, an approach to analysis and narrative generation that starts with the story you want to tell, and uses it as the driver for the analysis that needs to be done. Whether it’s an operational report, a performance review or an alert, the desired narrative determines the type of analysis that needs to be performed and the data required for that analysis. The result? A useful, applicable and relevant story that supports your business goals.

Read the Executive Summary

Download the White Paper

Quill Engage™ for Google Analytics

Spend less time interpreting charts and more time improving your site.

Quill Engage is a FREE application that automatically analyzes and transforms your Google Analytics data into natural language reports. Sign up and immediately receive weekly and monthly emailed reports on your site’s most important and interesting insights. You can set up automated sharing for colleagues or clients, and it’s easy to read on any mobile device. 

Sign up for Quill Engage > 

Quill Connect™ for Twitter

How well are you interacting with your Twitter followers?

Quill Connect is free application, currently in beta, which provides you with a personalized narrative about you and your Twitter followers. Learn how you can improve engagement with your followers and increase your influence with useful information from your Quill Connect report.

Get your FREE Quill Connect Report ›

Working with Narrative Science enabled us to go to market very quickly. Our new product line, powered by Quill, has generated over a million dollars in annual revenue. This has been one of the strongest products roll-outs we've had to date.