What are Narratives?

narrative /nar-uh-tiv/ noun: a relevant story which communicates the most important and interesting insight in a way that is easy to understand. Narratives accelerate decision-making, enhance customer engagement and improve employee productivity.

What are Narratives?

Transforming Data Into Narratives with Quill

 

We are helping companies operationalize data storytelling with Quill, our advanced natural language generation (NLG) platform. By automatically transforming data into narratives, our artificial intelligence software dramatically reduces the time and energy people spend analyzing, interpreting and explaining data. 

Quill starts by understanding the purpose of your communication, identifying the metrics to meet that purpose, performing the analysis to figure out what is most interesting and important, and pulling in the relevant data. The result is a narrative indistinguishable from what a human would write.

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We Have People Talking

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"No, the real value, Hammond says, is not in the scattershot approach of news publishing, where one article is created for a vast audience in the hope that some will find it interesting or useful. Natural language generation and automated narrative creation mean that one dataset can be interpreted in multiple ways, giving each targeted audience segment precisely what they need to know, without any confusing background noise.” — Forbes


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The Automated Analyst

Working with Narrative Science enabled us to go to market very quickly. Our new product line, powered by Quill, has generated over a million dollars in annual revenue. This has been one of the strongest products roll-outs we've had to date.