Since we launched our Quill Engage app for Google Analytics earlier this year, we have had thousands of users sign up for our insightful and convenient reports. For one particular audience – content providers and bloggers – it is important to know how site visitors are engaging with their content, which means they … Read More ›
I spent the first part of my career consulting for companies that wanted to extract actionable information from their data. As a predictive modeling lead and data analyst, most of my time was dedicated to working in our SQL warehouse, which housed billions of transactional records for call centers. Our customers wanted to know … Read More ›
Zack is an Inbound Marketing Manager at BoomTown, a web-based software company specializing in an end-to-end marketing solution for real estate.
Zack has been in marketing for the past … Read More ›
We have a natural desire to believe that everything we do is unique and fundamentally different than anything anyone else does.
Hey, we’re human.
But when it comes to communicating things about our world – our business, our life, our health – this idea of uniqueness can be our enemy. In fact, our ability to draw the … Read More ›
In an effort to share insights from people using Quill Engage, we’re launching a Q&A series to profile how agencies, large organizations, and even bloggers are leveraging stories – or as we prefer to call them, narratives – to better understand their website data and analytics.
For our first interview, we caught up with … Read More ›
I’ve spent a lot of money on data, but I’m really disappointed. Does anyone have a piece of magic that can help?
Sound like someone you know?
Let’s be real, a silver bullet doesn’t exist. If it did, everyone would be using it. It’s taken many years, many hours and billions of dollars to create this mass … Read More ›
Followers of Narrative Science have no doubt heard or read musings from my co-founder and our Chief Scientist, Kris Hammond. Kris has an uncanny ability to make the complex simple and the mundane interesting. He also has strong opinions and is unapologetic in voicing those opinions. For all of these reasons, it … Read More ›
Do you remember the classic Smith Barney ad campaign starring John Houseman? Let me set the stage: an old British man in a bow-tie, eating a soft boiled egg on fine china, while ranting about hard work and the “old fashioned way” of earning money. It is burned in my memory. I have been thinking … Read More ›
Our billions-of-dollars investment in Big Data has produced innumerable business intelligence and visualization tools. No amount of data is too large. No combination of algorithms is too many. No visualization is too complex. But no spreadsheet or dashboard can tell you what you need to know to improve your business. This you must figure out … Read More ›