Google Analytics can only do so much for you. Plus, not everyone can actually read through the reams of data to find out what’s important for your business.
Quill Engage connects with you Google Analytics account, runs weekly or monthly reports, and actually helps you understand how your website (or other web properties like Landing pages or blogs) are performing, in plain English.
Quill Engage is a free tool that connects with your Google Analytics account and emails you a weekly summary of your data. It tells you about your site’s traffic growth or decline, where your traffic came from the previous week, which post got the most traffic and much more.
The program behind the content is called Quill, an Artificial Intelligence platform that takes insights from data and transforms its findings into natural language. A recent report on Narrative Science's blog used Quill for a helpful piece during the summer: Which Chicago beach is the cleanest?
Narrative Science, the leader in Narrative Analytics, today announced Narrative Science co-founder and Chief Scientist Kris Hammond, Ph.D., will present “The Future of Communications: Human Insight at Machine Scale” during the Cognitive Computing Forum at the Sainte Claire Hotel in San Jose, Calif. The forum was designed to help attendees understand the new world of Cognitive Analytics, Machine Learning, Deep Learning, Reasoning and next generation Artificial Intelligence (AI).
"We can confidently predict that within the next five years CMOs will be spending a proportion of their budget on technology that does just that, be it bots or technology like Narrative Science where they are automating content through specific channels. Literally taking big data, turning it into content and a marketing person doesn’t even put their finger on it.”
Earlier this week we reported on Narrative Science, an artificial intelligence company whose product, Quill, can turn tables of data into a natural language story that you can read as if it were a newspaper article.
The benefit here is that the software near-instantaneously renders numerical data as much more digestible units of understanding — words — without requiring any human supervision.
This has instantly obvious applications in the business world. Why isn’t a certain product selling? Why is a particular retail franchise succeeding or failing? Quill can spin wonky stats into a story that anyone can read so that they can answer these questions without having to dive into alternately boring or scary numbers.
Kris Hammond is Chief Scientist and co-founder of Narrative Science, a company that uses an artificial intelligence product called Quill to turn boring data and statistics into highly readable stories with a beginning, middle, and end.
Recent news of a computer program that passed the Turing Test is a great achievement for artificial intelligence (AI). Pulling down the barrier between human and machine has been a decades long holy grail pursuit. Right now, it is a novelty. In the near future, the implications are immense.
The volume of data generated by organizations across any industry, from financial services to advertising, has created a commercial role for Narrative Science’s Quill™ software. Quill starts by understanding what’s important and interesting to report and then analyzes a set of numbers to generate a narrative, making the data intelligible and easy to decipher, digest, and utilize quickly.