Digital marketing has generated an incredible volume of data—every view, click, share, like, tweet and transaction is captured—and it will continue to grow with the convergence of data from multiple channels. As marketing services agencies struggle to engage with today’s hyper-connected consumers across all channels, leveraging this data to understand the consumer journey is key to marketing success.
The tools available to agencies to access and analyze marketing data, namely spreadsheets, dashboards and reports, illustrate performance, but they don’t explain what the data really means, hampering a marketer’s ability to most-effectively use data to inform better strategic decisioning or create performance reports and client communications that offer competitive value.
Quill provides a new approach to understanding data—one that evaluates and gives voice to insights as it discovers them in the data, delivering reports in plain English that marketing and advertising agencies can easily and quickly use to optimize campaigns and provide value to clients, not just run analysis.
Quill quickly and accurately analyzes overall campaign performance to inform better targeting and media strategies, helping agencies manage disparate data sources and multiple media types, both digital and traditional.
Focus resource effort and time on campaign optimization strategies rather than creating countless reports and dashboards. Quill enables you to quickly learn what’s working and what’s not so you can make timely and valuable recommendations.
Exceed client expectations by delivering the information they expect whenever they expect it. Quill allows your agency to scale data analysis and reporting without investing in human capital.
Quill automates the creation of status updates and performance and campaign analysis based on third-party platforms or your own data management system. View a Comprehensive Campaign Performance report example >
Quill ingests performance data from all major SEM management platforms and converts it into a narrative report explaining what happened, why it happened and what can be done about it. The content and campaign analysis is customized to fit the unique voice and objectives of your team.
Whether you’re combining ad-serving data with multiple third-party platforms or your own data management platform, Quill transforms these numbers into knowledge, helping you produce client campaign analysis at an unprecedented scale and level of efficiency. View a Display Media Campaign Performance report example >
Quill Engage is a FREE application that automatically analyzes and transforms your Google Analytics data into natural language reports. Sign up and immediately receive weekly and monthly emailed reports on your site’s most important and interesting insights. You can set up automated sharing for colleagues or clients, and it’s easy to read on any mobile device. Click here to sign up for the free application >.
We can confidently predict that within the next five years CMOs will be spending a proportion of their budget on technology...be it bots or technology like Narrative Science where they are automating content through specific channels. Literally taking big data, turning it into content and a marketing person doesn’t even put their finger on it.